Twitter vs. Facebook. Let the battle over status updates and microblogging begin! You’re already so busy. You’ve got work, school, family, friends, and a whole lot of errands to tend to. You’re already on YouTube, Facebook, Flickr, Gmail, LinkedIn and now your friends are asking you to follow them on Twitter? For those that use both, how do you possibly keep up? Are we part of an emerging media boom? If so, when and will the bubble the burst?
Twitter has often been referred to as the in-between email and blog posts social media tool. It’s the starting point for topics, ideas, links to other Web sites, and minute by minute updates. Ask the White House, even they’re on Twitter.
So, why Twitter?
1. It’s quick, easy, and has a character limit for each tweet.
2. You don’t have to have a Twitter account to view someone’s tweets.
3. Twitter is not that deep into your personal profile, so your Twitter followers can
come from a broader reach of networks used to bounce ideas off of.
4. Just like Facebook, you can manage your Twitter account via a mobile device
with internet access such as an iPhone/BlackBerry.
5. Get updates via RSS feeds so you don’t even have to log on.
Here’s what BusinessWeek has to say about those that Tweet:
“Twitterers: More interested than the others in many subjects but skew particularly high in all news categories, restaurants, sports, politics, personal finance and religion. They also especially like pop culture, with music, movies, TV and reading. Buying habits mirror that. They’re more likely to buy books, movies, shoes and cosmetics online than the other groups. Twitterers are also entrepreneurial. They are more likely than others to use the service to promote their blogs or businesses. More likely to be employed part-time (16% vs. 11% average), have an average income of $58,000, and average 28 followers and 32 other Twitterers they’re following. They’re not particularly attached to the site, though — 43% said they could live without Twitter.”
Marketers also swear by it. This is what one chief marketing officer has to say about Twitter:
“My approach for twitter is different for many other CMOs. I leverage Twitter to improve customer services and responsiveness to customers.”
View this video if you want to learn more about why Twitter is growing in popularity, and what it means to the online community.
