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Despite the proliferation of emerging media outlets such as Facebook, LinkedIn, and Twitter, most are still under-utilized by heads of corporations. Are you or your VP/CEO a social media slacker? Check out this presentation on what your company leader may be missing out on.
Fortune 100 CEOs are Social Media Slackers (ppt)
Now that you’ve watched just how much these social media tools are being under utilized by corporate executives, what are some of your thoughts and past experiences on why leaders may be slow or resistant to adopt emerging media technology?
One blogger attributes it to the following:
1. Businesses think starting a blog or podcast is harder than it really is. Without real understanding of the technology, no decision maker ever wants to take on integration or implementation of a new technology.
2. Executives don’t have time to learn the technology. If they don’t understand it, they won’t advocate it.
3. No one knows whose role it is to implement a blog or podcast. Is it the IT manager’s job?Marketing? Secretary?
4. The benefits aren’t apparent. If it doesn’t net new sales right now, many businesses can’t see the big picture.
5. They fear the company-wide learning curve. Afraid that training everyone to utilize the new marketing tool, decision makers often elect to remain stagnant rather than take the time to get everyone trained (including themselves) on the new technology.
What are you doing to help debunk these social media myths? Clearly, people are talking. Why, then, shouldn’t our leaders take this opportunity to write their own story instead of having others write it for them? Let’s dispel the myth and let technology work for us, not against us.
